Iconic Experience

Iconic Experience
From AUD $345.00
  • Duration: 4 Hours (approx.)
  • Location: Magill, South Australia
  • Product code: ICON ME

Indulge in the ultimate wine tasting experience including guided tour, structured tasting and shared chef lunch with wine pairings.

Situated on one of the world’s few urban single vineyards, the spiritual home of Penfolds is only 15 minutes from Adelaide city.

Enjoy a private journey through the heart of our working winery, vintage cellar and underground drives where you will discover the original hiding spot of Max Schubert’s hidden Grange.

Your host will then lead you through a structured group tasting of some of Penfolds most highly coveted wines in a private tasting room. Followed by a beautiful Chef's shared lunch, matched with wines in the Magill Estate Kitchen.

The experience includes:

  • Historic tour
  • Private tasting of premium wines
  • Shared Chef Menu with matched wines


  • Tours available every day at 11:00am 
  • Minimum booking 2 guests, maximum booking 10 guests

Booking and cancellations policy

  • Bookings are essential and subject to availability at time of booking. 
  • As alcohol is served all guests must be over the age of 18 years. 
  • There are no refunds for cancellations made with less than 24 hours’ notice. A 50% refund is offered for cancellations made with a minimum of 24 hours’ notice. 
  • Please advise any dietary requirements at time of booking. 
  • Due to the service of alcohol and the intimate nature of the tasting experience, children must be seated at all times and supervised by an adult inside Penfolds Cellar Door and Magill Estate Kitchen.